Cars flashback

Jacques Séguéla, a French photographer and founder of the advertising agency RSCG supposedly once said: “Don’t tell my mother I’m in advertising, she thinks I’m a pianist in a brothel”. It must have been an exclusive brothel. Photographers, especially for cars, are paid higher and are sought after more than exquisite courtesans. Fees of $1,000 per hour are not unheard of. What do they do for that much money? They make the cars look good.

                                                                                                                                                                 Dietmar Henneka is one of them. I know what his rates were. In the 70s and 80s, Dietmar was one of the most sought after and highest paid courtesans of the business, and we did many campaigns together.

When Dietmar heard that the car is celebrating its 125th birthday, he thought of the people who set it in scene. Fashion and cars are unthinkable and unsalable without photographers. Henneka wanted to unite them under one roof. If you are on a trip through Europe in Summer, make a stop in Sindelfingen, which will become even more pittoresque from July 3 through August 28 with the exhibition “Ein Bild von einem Auto” – Mercedes Benz through the lenses of famous photographers 1930 – 2010.

The exhibition is at the gallery of the city of Sindelfingen at the central market square – you can’t miss it.  Exhibition and a printed catalog will show 87 pictures by 66 photographers, some dead, some alive, some hardly known, some world famous. Here are a few.